Ever since its release in 1969, the Cartier love bracelet has managed to maintain its popularity even today.
It remains among the best signatures in the Cartier collection and with good reason too.
Recently millennials look at the love bracelet as the ultimate must-have status symbol among millennials.
It is not just the design that appeals to its fun but the symbolism it carries that has built the global reputation it has today.
But what exactly does the bracelet symbolize and what makes it so special?
In this article we will focus on addressing these two things by taking an in-depth look at the bracelet, starting from its history.
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A Brief History Of Cartier Love Bracelet
Ironically, what has grown to become the emblem of love was inspired by heartbreak. The Love Bracelet was designed by Aldo Cipullo, in the 60s.
Aldo was at the time a young Romanian man who migrated to New York to build a reputation for himself. He managed to do build quite the reputation for himself as a jewelry designer working for big jewelry companies like David Webb and Tiffany’s Co.
While he managed to be successful in his career, Aldo wasn’t as lucky in love. One night when one of his relationships ended, he found solace in the comfort of his studio, and that night he came up with the magnificent design that is the love bracelet.
The design was a fusion of jewelry and industry, featuring the screws evenly spaced around it. It also features the unique screw clasp it is famous for that requires to be screwed shut.
The inspiration stemmed from the desire for Cipullo to build a piece of jewelry that couldn’t be easily slipped off. He wanted it to represent the permeance of love.
Creating the first version for himself, Aldo tried selling the design to Tiffany Co. who were his employers at the time. Even though he received positive feedback from many of his family, friends, and colleagues, he didn’t have much luck with Tiffany, which refused to pick up the design.
That, however, did not stop him. Around 1969, he moved to Cartier and adopted his design as one of his first in the company. Because Cartier was undergoing a transition in terms of ownership at the time, Aldo became one of the two designers in the company to be allowed to put a signature on their design.
After its launch, the Cartier love bracelet triumphed the market causing a buzz throughout. To stay within the theme of the bracelet, it was originally sold only to couples.
This was to reinforce the message of commitment and it became a must-have accessory for famous lovers like the Duke and Duchess of Windsor.
Despite the simplicity of its design, the bracelet was drastically different from the types of bracelets in the market today.
Soon enough with the growing demand, Cartier decided to sell the bracelets to everyone single or in a relationship. 50 years later, the Cartier Love Bracelet is still a key part of the company’s portfolio.
Cartier Love Bracelet Meaning
As you may have already guessed or known, the main meaning and symbol of the bracelet is love. It has been a symbol of love for over decades now. But its meaning is not that simple, it touched on many different aspects of love. The following are what we feel the Cartier love bracelet represents:
Surrender– Love is all about surrendering entirely to the person you are in love with and this is demonstrated clearly with the bracelet. Each love bracelet comes with a small screwdriver to help you secure the clasp. By handing over the screwdriver to your partner, it is the same as surrendering to them and giving them your heart.
Commitment– love doesn’t last without a commitment from both parties. By locking the bracelet around your beloved’s wrist or having them lock it around yours, there is no better sign of commitment, unless of course a wedding band. Think of the bracelets as love handcuffs.
Eternity– love symbols, according to Cipullo, should have some form of permanence or at least semi-permanence to it. It should represent a long-lasting love which is what most couples look for in love. the love bracelet was not designed to be taken off easily. The materials used are also meant to make it durable. All of this could be taken as a sign of commitment. It is a sign that you are in it for the long run and not just a short period.
What Is So Special About Cartier Love Bracelet?
Ever since its conception, there have been many things about the Cartier Love Bracelet that have made it stand out and helped it remain a favorite for so long.
To begin with, it came from a controversial inspiration. Although broken-hearted, Aldo Cipullo came up with a bracelet that would unite lovers for decades.
He wanted to create something no one could take from him, a permanent symbol of love. So, he created a bracelet that symbolized long-lasting love. The story behind its origin alone is enough to make anyone buy the bracelet.
Another reason, and one of the main ones, is the design of the bracelet. Unlike other bracelets, especially in the 60s, the Cartier love bracelet was a simple flat oval band, yet it was drastically different.
It was the first to have included industrial aspects like screws in its design. The clasp mechanism was also new to the industry. There is still no bracelet even today that requires a screw for you to secure the bracelet on your hand. It is a unique version of the lock and key types of love symbols.
What’s more, when the bracelet came out, most people’s perspective on luxury jewelry, was that it was saved for special occasions. But the way the bracelet was built it wasn’t easy to wear and take it off daily.
It was more of an everyday piece that one could rarely take off. That changed people’s view of luxury jewelry and jewelry as a whole. Additionally, most people used to think that jewelry was meant to be matched with an outfit, but the love bracelet matched with all outfits and any occasion.
Before recently, the Cartier was only limited to couples which only made it more exclusive and special to have. Cartier wanted to maintain the theme of the bracelet and by doing so emphasize its message of commitment.
This is what made it such a big hit then and now. Although they didn’t originally have it, the Cartier love bracelets are made even more unique by the individual serial number each of the bracelets comes with.
This was done to limit counterfeit and help you identify the fake bracelets, but it also means that no one will have the same bracelet as you because of the serial number.
Why Some Rich People Buy Cartier Love Bracelet?
Although it is an exquisite piece both in design and meaning, there is no ignoring the price of a Cartier Love Bracelet. The high cost is mostly due to the luxury brand and the materials, still, not everyone can afford to cough up that mush chunk of change.
But that hasn’t stopped Cartier from making huge profits off of the love bracelets. So, you may be wondering, why is it that despite the price, people are still willing to spend on the Love Bracelet? Well, here is why:
1. Intriguing Design.
As we mentioned, the design of the Cartier Love bracelet is the main thing that makes it stand out. The screwdriver clasp mechanism is interesting and unique and who doesn’t like something that different.
The design is also simple and practical. It is built for daily wear and effortlessly compliments any outfit not to mention blends into any occasion.
2. Multi-faceted Appeal.
You’ve heard of jewelry that’s suitable for men and others for women. You’ve also heard of people saying that some accessories are best suited for certain personalities. But this is not the case for the Cartier Love Bracelet.
It is suitable for anyone and any gender. It can also be worn by individuals of any age. It comes in a variety of white, yellow, and rose gold as well as platinum. They even have the option of diamond touches. Because of this, the bracelet lends itself to different applications.
3. Powerful Love Symbol.
Although the screwdriver mechanism is simple, it is a deep and meaningful representation of love.
When couples hand each other the screwdrivers to their bracelets, it is a sign of long-lasting commitment to one another. The bracelets act as modern love handcuffs that tie couples to each other.
4. Durability and Good Investment.
Being a Cartier piece, you can be sure that the materials used for the Love Bracelet are of the highest quality. The bracelets are made of 18k gold, which is highly valuable and whose value only appreciates over time.
So, when buying the bracelet, you aren’t just buying an accessory but also making a good investment for the future. The bracelets could even serve as family heirlooms you can pass down generations.
With the Cartier Love Bracelet, it’s not just an accessory but one of the greatest symbols of love.
And it doesn’t have to only represent the love between a couple, it can also represent the love you have for yourself or your loved ones.
The versatility yet simplicity is what makes the bracelet amazing. You can wear it daily and style it according to your preference and mood.
What’s more, it is something you are sure you will have for a long time to come and so it’s worth every penny.
Its design is made to be put on with the assistance of someone else, specifically a loved one with whom forever seems possible. Ultimately, the Cartier Love Bracelet was created as an industrial piece and a symbol of love to one's paramour, in place or in conjunction with an engagement ring.What does Cartier Love bracelet symbolize? ›
The Cartier Love bracelet history
Its oval shape means it sits tight around the wearer's wrist, that's physically screwed on to signify the permanence of true love, since two people are needed to secure the screws. Ever since then, the Love bracelet has become a symbol of love and commitment due to this design.
Creativity, freedom, sharing and excellence are all central to its values. This vision enables a creative territory that is shaped around a unique style. From jewelry and fine jewelry to watchmaking and perfumes: Cartier's creations symbolize the fusion of exceptional savoir-faire and timelessness.What does Cartier symbol mean? ›
The Cartier LOVE Bracelet has been a symbol of ''inseparable love'' for many jewelry-loving romantics ever since it was designed in 1969. This romantic concept is embodied in the bracelet held together by two screws and ''locked'' onto the wearer's wrist.What is the meaning behind Cartier Love ring? ›
Cartier Love Ring
Its binding closure and motif represent permanence and "locking in" the wearer's love forever. Cartier Love rings are often used as a wedding band. Both the Love bracelet and ring have the same meaning: true love and faithfulness.
A bracelet is best known as a symbol of a relationship with someone. Friendship bracelets are very in trend, especially among teens, for it is said that it seals and secures their relationship and bond as friends. We all know that a bracelet is a piece of ornament that are linked with fashion.Who wears Cartier Love bracelet? ›
The bracelet was an immediate success, adopted by celebrities from Elizabeth Taylor and Richard Burton (who were reportedly one of a number of famous couples to receive a pair of Love bracelets from Cartier), to Sophia Loren and Princess Caroline of Monaco.What do the colors of Cartier mean? ›
The Trinity by Louis Cartier, 1924
The pink gold band represents love, the yellow band is for fidelity, and the white is for friendship, a combination which has contributed to the Trinity design becoming a lasting symbol of relationships. Cartier gold 'Trinity' jewellery set.
Cartier's target audience is middle-aged(30-45) women and men who reach their peak of success. Cartier has been ruling over the world for long periods in the jewellery industry. They want themselves to be composed of highly wealthy individuals.What is the slogan of Cartier? ›
"A Tank, Is A Tank, Is A Tank" that was the Cartier slogan at the launch of the Tank Anglaise.
Ultimately, the Cartier Love Bracelet was created as an industrial piece and a symbol of love to one's paramour, in place or in conjunction with an engagement ring. “What modern people want are love symbols that look semi-permanent,” Cipullo said.Do you take off your Cartier Love bracelet? ›
Instead of the notion that one's finest jewelry should be saved and shown off on the most rarified occasions, the Cartier Love bracelet was designed to not be taken off on a daily basis; secured on the wearer's wrist with its very own golden screwdriver.Is Cartier a status symbol? ›
Cartier's instantly recognizable design has been a staple on influential wrists since its conception in 1969, having morphed from a token of love worn by Elizabeth Taylor and Richard Burton to a millennial status symbol.Why is Cartier Love bracelet famous? ›
The bracelet was controversially modeled after medieval chastity belts. It quickly became one of the must-have items as a way to show the world that the one who wore it was 'locked into love. ' 'What modern people want are love symbols that look semi-permanent—or, at least, require a trick to remove.Why is there a screw driver with the Cartier bracelet? ›
The ultimate symbol of a committed relationship, the bangle comprises of two pieces bolted together using a tiny Cartier screwdriver. The idea is that it requires a partner to put it on for you, making it a lasting sign of your commitment to each other.What is the Cartier Love bracelet controversy? ›
Cartier's iconic bangle has actually caused controversy in the past, since it was said to be modelled on medieval chastity belts. The wearer of the bracelet became known as someone who was 'locked into love'.What does wearing a bracelet on your left wrist mean? ›
The left side represents healing, self-love, nurturing, and receiving. The right side represents action, control, power, and giving. So if your intention is to receive energy, you would wear your bracelet on your left wrist. If you want to give energy, you would wear on your right wrist.What is the spiritual meaning of a charm bracelet? ›
These charms take the form of symbols usually considered to bring good luck, like a wishbone, a horseshoe, or even a three leaf clover. These little charms bring the meaning of the bracelet back to what its original intention was, which is the idea of bringing good fortune.What wrist should a woman wear a bracelet? ›
What wrist should a woman wear a bracelet on? Women prefer to wear them on their right hand. Yet again, if you want to wear it with your watch on the left side, who is stopping you?Should I wear my Cartier Love bracelet everyday? ›
Let's start off with clarifying one thing: the Cartier Love bracelet is designed to be worn at all times. It is not intended to be taken on and off again and again. It is intended to be a part of your everyday life and you'll be glad to know that this bracelet can be worn just like that.
Founded by Louis-Francois Cartier in mid nineteenth century France, Cartier has remained one of the most important and recognizable jewelry houses in the world known for producing extravagant gems with the highest quality and most skillful craftsmanship.Can you wear Cartier Love bracelet through airport security? ›
“Large metal bracelets and necklaces will set off the metal detector,” Pruitt says. “The biggest problem item is the Cartier Love bracelet. These bracelets can only be removed with a screwdriver, so they become an issue when going through security.What is Cartier lucky number? ›
The Worth-Cartier union and the lucky number 13
13 becomes legendary as the lucky number of Louis Cartier. The Cartier headquarters had 13 workshop operators, 13 salesmen, and 13 helpers.
Real Cartier Love Bracelets are made from solid 18k yellow, rose and white gold stamped with 750. Platinum is stamped PT950. If the bracelet is silver, steel or gold-plated, it is fake. The bracelet's stones must be diamonds and or precious gems.What is Cartier Love bracelet most popular Colour? ›
The Most Popular Color And Size Combination: Yellow Gold Size 17 Cartier Love Bracelet - Cartier Love … Love bracelets, Cartier love bracelet, Cartier love bangle.What is Cartier most known for? ›
Cartier is perhaps best known for its jewelry and watches, but it has also forged successful niches in leather goods and perfumes. It became part of the Richemont Group in 1988 and still lives by the motto of its original driving force, Louis Cartier: “Never imitate, always innovate”.What is the brand perception of Cartier? ›
When it comes to watches users, brand awareness of Cartier is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.What is the age group for Cartier customers? ›
cartier.com Audience Demographics
Audience composition can reveal a site's current market share across various audiences. cartier.com's audience is 46.44% male and 53.56% female. The largest age group of visitors are 25 - 34 year olds (Desktop).
With a family credo of “Never copy, only create,” the Cartier brothers introduced many innovative jewelry pieces.Why is it called Cartier? ›
Cartier was founded in 1847 in Paris by the jeweller Louis-François Cartier, who in 1899 handed over to his three sons. They would establish the company internationally, not least by making the Cartier name a favourite among the crowned heads of Europe.
Every Cartier Love bracelet is stamped with a “hallmark” that indicates the metal quality. Love Bracelets made out of 18K gold are stamped with 18K, 750 or sometimes both numbers. Platinum Love Bracelets, meanwhile, are marked with the numerals 950.Are Cartier Love Bracelets meant to be worn all the time? ›
Let's start off with clarifying one thing: the Cartier Love bracelet is designed to be worn at all times. It is not intended to be taken on and off again and again. It is intended to be a part of your everyday life and you'll be glad to know that this bracelet can be worn just like that.Is it OK to take off Cartier Love bracelet? ›
Instead of the notion that one's finest jewelry should be saved and shown off on the most rarified occasions, the Cartier Love bracelet was designed to not be taken off on a daily basis; secured on the wearer's wrist with its very own golden screwdriver.What does 17 mean on Cartier bracelet? ›
These numbers refer to the diameter in centimeters and the options are 16, 17, 18, 19, and 20. Cartier Love hallmarks are crisp and clear. Finally, modern Cartier Love bracelets have a serial number. Remember this is not a style number, but a number that is unique to that particular piece only.Do Cartier bracelets hold their value? ›
Yes, for the most part, Cartier jewelry does hold its value. In some instances, its value actually increases over time. This is due to a myriad of factors that will be further elaborated on in the next section. Take for instance the Cartier Love bracelet, one of the most sought-after pieces of jewelry in the world.Do love bracelets hold value? ›
Are Cartier Love Bracelets a good investment? Of course! A Cartier Love Bracelet represents an excellent investment since they are ALWAYS in demand in the resale market and never go out of style. Due to the immense popularity, exceptional quality, and grace of the pieces, these accessories are a good investment choice.Should I wear my Love bracelet on my right or left wrist? ›
For example, if your intention is love, wearing a love bracelet on your right side would allow you to emit loving vibrations, while the left side allows you to receive loving energy. Likewise, if you are left-handed, wearing your crystals on your right hand will help you to benefit fully from their benefits.How often should you polish your Cartier Love bracelet? ›
Brush the jewellery delicately with a very soft small brush in lukewarm soapy water, carefully rinse it in lukewarm water and wipe it with a soft cloth. Once every year, leave your pieces of jewellery at a Cartier boutique so as to have them checked, cleaned and revitalised.Why is Cartier bracelet so expensive? ›
Cartier products are made of high-quality precious metals like 18k gold and platinum. The valuable precious metals used in Cartier products are timeless and gain more value over time, significantly driving up the prices of Cartier products.